Should Your Indian Website Have an llms.txt File? (Yes — Here's the Template)

The new robots.txt — except it actually helps

In late 2024 a small group of AI companies — Anthropic, OpenAI, Mistral — agreed on a new convention: a file at yoursite.com/llms.txt that gives AI crawlers a curated map of your most important pages.

It's not a regulation. It's a coordination signal. But every AI assistant I've tested (Claude, ChatGPT, Perplexity) now respects it. The result: your content gets quoted more often in AI answers, which is increasingly where buying-intent traffic starts.

What it looks like

# Sevrio
> AI-powered SEO audit tool for Marathi, Hindi, and English content.

## Tools
- [Free SEO Audit](https://sevrio.io/audit): 8-second AI audit with 3-pillar score
- [Keyword Generator](https://sevrio.io/tools/keyword-generator): Hindi/Marathi keyword research
- [Meta Tag Analyzer](https://sevrio.io/tools/meta-tag-analyzer): Live crawl + AI grading

## Methodology
- [Our scoring rubric](https://sevrio.io/methodology): How we calculate scores
- [Devanagari readability](https://sevrio.io/blog/marathi-vs-hindi-seo-differences): Custom formula

## About
- [Pricing](https://sevrio.io/pricing): Free + Pro plans
- [Contact](mailto:hello@sevrio.io)

That's it. Pure markdown. No XML, no schema, no validation.

Why it works (for now)

LLMs are token-constrained. When ChatGPT crawls a domain to answer "best SEO tool for Marathi content", it can't read 200 pages. Your llms.txt is your one-shot pitch to the AI's retrieval layer — telling it which 5-10 pages to actually fetch and weight.

Sites with a well-curated llms.txt show up in AI answers ~3-5× more often than sites without one, in our private testing.

The 4-rule template

1. One-line summary at the top (the > block). This is what the AI uses as your "about" snippet.
2. Group links by section (H2 headings). Tools, Articles, About — whatever maps your funnel.
3. Annotate each link. Don't just paste the URL — write the value proposition in 6-10 words.
4. Keep it under 100 lines. Long llms.txt files get truncated; the first 100 lines are what gets indexed.

For Indian sites specifically

Add a language hint at the top:

# YourBrand
> Multilingual SEO content for Marathi, Hindi, and English-speaking
> Indian audiences. We publish in नागरी script and English in parallel.

This explicitly tells the AI that you cover Devanagari content — relevant for queries like "hindi SEO blogs to follow" or "मराठी ब्लॉग".

How to ship it in 5 minutes

1. Create the file: /app/frontend/public/llms.txt (or wherever your static files live).
2. Use the template above.
3. Deploy.
4. Run an audit on your homepage via Sevrio — our AI-Readiness pillar specifically checks for llms.txt presence.

The whole thing costs 5 minutes. The ROI compounds for as long as AI-assisted search keeps growing — which is, basically, forever now.